)*
You are a staff member of a non-profit or an international organization involved in one or more programs. Your mission involves reaching out beyond your organization's walls and you want to use the Internet to communicate with your constituencies, your donors, experts.
As a decision maker you have the hard task to finance the ICT infrastructure for your organization to use. You communicate with your staff to help them understand their objectives and to understand their needs, with your IT director, and probably a range of advisors and consultants.
You are helping your clients to connect with their target audiences. You either work in the application of ICT field, or are an experienced facilitator, or maybe even a seasoned KM practitioner. Even though you successfully navigate the language of ICT, you find it to be overly and unnecessarily complex.
Your mission is to establish the most effective ICT infrastructure and support your organization in reaching its objectives, which include collaboration with a wide range of organizations, groups, and individuals. You deal with your IT staff, with management, consultants, and vendors on a daily basis.
Use the principles of success as your navigation map when talking to IT staff. Lead the conversation about simplicity, about email, and ownership. Use these principles when evaluating potential software you are being offered.
Any conversation about ICT tends to turn to technology and features. With the principles of the edge of network and proven successes behind them, you have a strong case to change that conversation. IT guys will talk endlessly about the merits of the databases, consultants will expound the virtues of Web 2.0, almost making you feel bad to suggest email as a solution to your communication problems. Yes, social networking is surely nice to play with and there might be something there, but to cross the edge, you will need simplicity.
** It was people like you who discovered the principles of the edge of network, and they found success in applying them.
With the principles of the edge of network in your toolkit, you'll be able to help your clients solve some fundamental problems effectively. The edge solves the core problem, helping you lead your clients towards the exciting web2.0 applications without frustration.
The edge of network is the embodiment of many Web 2.0 principles that allow users to take matters into their own hands. Remind your clients that email is complementary to Web 2.0.
Vendors would want to believe their product solves all your problems. Use the three segments to navigate the world of overpromises and endless lists of features. Your staff likes things with a lot of buttons and advanced technology, yet your users want something simple and out of the way.
The principles of edge will help you solve the seemingly contradictory task of protecting the network and letting people go beyond the edge.
* Reach beyond the edge. 
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